What is Corporate Coaching Culture?
A corporate coaching culture means that coaching (mindset, practices, etc.) has become an integral part of the organizational culture. As such, corproate coaching culture is an aspect of the whole corporate culture, but usually doesn’t fully describe the culture of an organization.
Besides having a pervasive practice of coaching (receiving coaching, practicing coaching as a leadership style, team coaching, etc.), a coaching culture is also marked by high levels of empowerment, focus on individual growth and development and accountability.
Why Corporate Coaching Culture?
The emergence of Generation Y (and soon Gen Z) combined with global trends such as VUCA (volatility / uncertainty / complexity / ambiguity), organizations are increasingly forced to rethink their leadership and organizational culture if they want to succeed in the 21st century.
The huge challenges organizations face in attracting, engaging and retaining top talents are closely correlated with outdated corporate cultures and leadership.
We found that traditional cultures and leadership served well the paradigms of the Industrial Age but is more than suboptimal in the emerging Knowledge/Information Age. A coaching culture addresses these new paradigms much better than the traditional more hierarchical cultures.