Definition of Corporate Culture

A simple and concise definition of corporate culture is “The way we do things around here.” coined by Deal/Kennedy in 1982.

Another definition is “The values and behaviors that contribute to the unique social and psychological environment of an organization.” (source:

What is Corporate Coaching Culture?

A corporate coaching culture means that coaching (mindset, practices, etc.) has become an integral part of the organizational culture. As such, corproate coaching culture is an aspect of the whole corporate culture, but usually doesn’t fully describe the culture of an organization.

Besides having a pervasive practice of coaching (receiving coaching, practicing coaching as a leadership style, team coaching, etc.), a coaching culture is also marked by high levels of empowerment, focus on individual growth and development and accountability.

Why Corporate Coaching Culture?

The emergence of Generation Y (and soon Gen Z) combined with global trends such as VUCA (volatility / uncertainty / complexity / ambiguity), organizations are increasingly forced to rethink their leadership and organizational culture if they want to succeed in the 21st century.

The huge challenges organizations face in attracting, engaging and retaining top talents are closely correlated with outdated corporate cultures and leadership.

We found that traditional cultures and leadership served well the paradigms of the Industrial Age but is more than suboptimal in the emerging Knowledge/Information Age. A coaching culture addresses these new paradigms much better than the traditional more hierarchical cultures.

Why Corporate Culture Matters

Ultimately, any organization wants to be successful with success being defined by them. In order to achieve the desired success, leaders need to determine useful strategies that are likely to lead – if well executed – to the desired outcomes.

There is ample evidence that good strategy execution is more critical than the quality of the strategy. A mediocre strategy well executed tends to lead to better results than a great strategy poorly executed.

So the quality of strategy execution depends on the quality of behavior of all stakeholders which is guided by the organizational culture. The metaphor of a house illustrates the connections between corporate culture, brand image, values and vision/mission/strategy.

Join a Complimentary Preview.

Culture Eats Strategy For Breakfast – Really?
with Charlie Lang

May 27 | 12.30-14.00 SGT /HKT/UTC+8
Delivery Platform: Zoom
Fee: Complimentary



Virtual or in Person?

Find out more

Coaching traditionally was delivered in person. However, two trends make virtual coaching increasingly attractive:

  1. The need for social distancing post-pandemic makes virtual delivery of coaching a viable option
  2. Video conferencing technology has vastly improved in recent years so that the difference between coaching in person and coaching virtually has become minimal.

Other benefits of coaching virtually:

  • Saving commuting time for coach and/or coachee
  • Scheduling is easier because it can be done from anywhere
  • The best coaches can be selected independent from their actual location