Ruma Biswas

Executive Coach & Facilitator

About this Coach

She is an organizational coach and facilitator specialized in executive leadership development, team coaching and culture transformation. Through systematic intervention on individual, team and organizational levels, this coach helps clients from various disciplines and backgrounds to become more impactful leaders and develop better-performing teams.

Passionate about tapping into the human potential in organizations, she sees herself as a learning partner, serving her clients with humility and compassion. She brings a combination of coaching skills, OD insights, and change catalyst experience in multicultural environment, refreshed by a set of progressive leadership views such as Theory U (Otto Scharmer), Systematic Leadership (Peter Hawkins) and Neuroleadership (David Rock).

Prior to becoming a full-time coach, this coach has spent over 20 years in marketing and business management, as an executive at Ecolab, with P/L responsibility across Asia Pacific, and as a marketing leader – with global scope – at Philips. Her earlier career also included founding a boutique consulting firm in Silicon Valley, and pioneering into the North American market with Chinese TV maker the Konka Group.

Examples of this coach’s organizational projects include: Orchestrating culture transformation for the China organization of a world-leading exhibition service provider; Serving as system coach for a fast-growing internet company through 18-months organizational transformation; as OD consultant and leadership trainer/ coach for a Shanghai-based MNC through their initial 12-month term of post-M&A transition.

Beyond cooperate clients, she also serves as coach and mentor for non-profit organizations such as Inspiring Sunshine foundation and Teach For China.


  • Professional Certified Coach (PCC), ICF
  • Organizational Coach certified by IECL
  • MBA in Strategic Management and Marketing Management from The Wharton School, University of Pennsylvania
  • Bachelor of Arts, English from Tsinghua University

Expertise / Services Provided

  • One-on-one Executive Coaching
  • Systematic Team Coaching
  • Workshop facilitation: Mission & Values, reflective dialogues, conflict resolution, teaming goal, co-creation (strategy & project review)
  • Training: Coaching 101 for managers, coaching circle at work, branding & communications
  • Consulting: Organizational Culture Transformation

Assessments / Tools

  • Harrison Assessments
  • TrueProgress 360 Degree Assessment
  • PTC Team Coaching Assessment
  • TCI High-Performance Team Assessment
  • Peter Hawkins Systematic Team Coaching 5C Assessment


  • English (fluent)
  • Putonghua (native)
  • Putonghua (native)

Corporate Experience

  • 20+ years experience in marketing and business management with global and regional scope
  • 10+ years experience in capability-building, culture transformation, talent development and change management
  • 5+ years as executive coach, team coach and OD consultant

International Exposure

  • Born and raised in China.
  • Lived in Shenzhen, US, The Netherlands, Belgium, and now Shanghai
  • Worked with clients from China, Europe, APAC and US

Selection of Clients

Executive Coaching / Seminars / Workshops

  • Ecolab
  • REED Exhibitions
  • Cannature Health Technology
  • Lili Beauty
  • The Inspiring Sunshine Foundation
  • Teach for China
  • MBA Program of Fudan, Jiaotong & Tongji University

[email protected]