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Home> Events>Seminars>The Tipping Point: Why Changes Happen and How Trends Work
"Gladwell has become an all-out international phenomenon."
New York Times
Part I: The Tipping Point: Why Changes Happen and How Trends Work Part II: Understanding the Financial Crisis An Exclusive Management Seminar by Malcolm Gladwell
The Tipping Point
Why do some ideas or behaviors or products take off and spread successfully – and others don’t? The best messages and ideas behave, Malcolm Gladwell argues, like viruses, and understanding the laws of epidemics can shed new insight in how to rise above the clamor of voices trying to reach consumers.
In the seminar, Gladwell will talk about how little things can make a big difference, by presenting a new way of understanding why change happens as quickly and as unexpectedly as it so often does. Describing how trends work, Gladwell helps the audiences apply this knowledge to their own business strategies. Using the principles of epidemiology, he explains how trends start and spread and he offers tools for igniting, steering and/or sustaining the trends.
Understanding The Financial Crisis
In the seminar, Gladwell will also talk about why so many erroneous decisions have been made that lead to the Financial Crisis, and what lessons we can learn from it.
About Malcolm Gladwell
Malcolm Gladwell is the author of three groundbreaking books, The Tipping Point, Blink and Outliers, all number one New York Times bestsellers. He was named one of Time Magazine's 100 Most Influential People and is a staff writer with The New Yorker magazine.
He is also an extraordinary speaker: always on target, aware of the context and the concerns of the audience, informative and practical, poised, eloquent and delightfully warm and funny. Magically, he entertains and shakes up your perspective at the same time.
Dates & Time:
Fri, August 7, 2009, 9.00am - 1.00pm
Venue: Four Seasons Hotel, Hong Kong
Cost for the program: Standard Rate: 6,000HKD (Early-Bird: 5,200HKD)
Group of 10: 52,000HKD (Early-Bird: 45,000 HKD)
Special Rates for Delegates booking through Progress-U
Before 26/July: 4,500HKD
After 26/July: 5,200 HKD
To enjoy the special Progress-U rate, please select "Progress U" (in section "How did you hear about this event") when you register for the event. Then enter your promotion code "ProgressU Malcolm".
The Tipping Point
Malcolm Gladwell is the author of three groundbreaking books, The Tipping Point, Blink and Outliers, all number one New York Times bestsellers. He was named one of Time Magazine's 100 Most Influential People and is a staff writer with The New Yorker magazine.